Are You There, Creative Transpromo? Folding Fanatic Needs Samples!
Formats for this category of mail tend to be fairly simple and built to sizes that work within standard business envelopes. For those who intend to use this marketing method, there is a challenge in choosing the right format, and a challenge in arranging the transactional content and the marketing content appropriately so that the consumer isn’t confused or frustrated by the distraction of the marketing content. Done right, Transpromo can be very effective, and can reinforce to our customers that print is truly a powerful marketing tool.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
