Electronic Reading Devices: E-Readers’ Effect on Print

In short, it is the battle of the click-through ad versus reader service. Is the click-through ad an empirical measuring stick of proof, more effective than the printed ad? Or is the advertisement, in any manifestation, just part of the overall process that guides consumer A to the checkout line with product B? It's a debate central to the overall question of how e-readers will impact the future of printed publications.