Electronic Reading Devices: E-Readers’ Effect on Print

Magazines have been down this road before, according to Husni. Staples such as Life, Look and The Saturday Evening Post boasted circulations in the seven to eight million range, only to be wiped out by television. The wise publishers adapted, stopped competing with TV and developed their own niches. Others have leveraged the strength of cable television, as evidenced by newcomer titles Food Network Magazine and Every Day with Rachel Ray, both of which claim circulations in excess of one million readers.