Electronic Reading Devices: E-Readers’ Effect on Print

"The sad part is, some of our major publishers are in comas," Husni adds. "They want to do the same thing over and over, and they expect the same results. That's just not going to happen."

The key for publishers is creating an experience unique to the magazine. He believes the answer is in convincing subscribers to pay for the experience of the magazine and its online companion. Free and semi-free content available in both channels has created what Husni terms "a welfare state, a sense of entitlement."