Electronic Reading Devices: E-Readers’ Effect on Print

A One-Two Punch

For printers and many ink-on-paper publishers of catalogs, magazines and books, the trend is troubling. Advertising pages were dwindling long before the onslaught of e-readers as advertisers curtailed their spending in the traditional hard copy medium because: a) they were dialing back on spending due to the economy and b) they were interested in pursuing electronic alternatives. Newspapers were the biggest victims of the electronic age, as free content burned a hole through their tenuous business models.