Strategies to Combat Doldrums of Downturn —Michelson

One thing is for sure, though: Despite losing 7,000 U.S. printing establishments since 1998, the graphic arts industry is more competitive than ever. In response, Paparozzi and Davis both suggested ways for printers to take the offensive during hard times and, conversely, prepare their companies for the eventual upturn that will follow. Candid discussion with your employees about the slowdown, Paparozzi says, reassures them that management is aware of the situation and, with everyone’s help, is taking action.