Strategies to Combat Doldrums of Downturn —Michelson

PIA/GATF’s Davis discussed the benefits to printers that have embraced ancillary services. Whereas ancillary services comprised 11 percent of printers’ total sales in 2007, that percentage is expected to nearly double by 2020. (See our special report on mailing and fulfillment.) Profit leaders, Davis points out, typically target vertical markets/customers through specialized diversification to justify higher prices and achieve lower costs. Integrate capabilities and services that satisfy a broader range of clients’ communication needs. Clearly, some sound advice—for good times and bad.