ASPs--Solving Age-old Problems

The Problem:
How does a printing company rebuild its client base after one of its largest client picks up and moves to Mexico?

Two and a half years ago, this was the dilemma facing Nationwide Golf & Printing, located in Fayetteville, NC. This $2.5 million company lost about 55 percent of its business when Black & Decker sold part of its housewares business and relocated the rest of its operation to Mexico—taking Nationwide's contract to print their housewares product guides with them, remembers Mike Wilkerson, sales and marketing manager for Nationwide.