ASPs--Solving Age-old Problems

Nationwide executives knew they needed a new sales strategy if they were going to reach their goal of returning to the $3 million mark by 2001.

The Solution: 58k.com
58k.com is one of the tools that Nationwide is using to climb back on top, Wilkerson reveals.

58k.com is an open auction site for printing on the Internet, explains Bob Rose, president of 58k.com. "We're a dating service. We connect a printer and a buyer. Then we step back from the transaction."