ASPs--Solving Age-old Problems

For management at Broudy Printing, Printeralliance.com was exactly the alliance they were looking for in the industry. "It was an opportunity for us to improve our buying power, and there was no risk to us," Ravida says.

Currently, Broudy is using Printeralliance.com to purchase paper. However, Ravida expects to take advantage of other rebates offered through the Website in the future. "Right now, we are receiving rebates on paper, which has helped us be a little more competitive."