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“We are launching a zero-based project to structure a completely new organization that is 100% member-driven,” Brice noted. “In effect, we are totally re-inventing AGC to make it fully responsive to the actual needs of our members in this fast-changing industry marketplace that has seen sweeping technology changes in every sector of the graphics business. Having been a board and committee member of AGC, this new role represents a distinct opportunity to give something back to the graphics industry that over the years has given so much to me.”
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