PIA, NAPL Begin Unification Negotiations

According to Truncale, the idea was for the NAPL to sit down with likely partners to create an organization that addresses the evolving needs of the industry.

"The idea is to see if we can come together and create a new organization for a rapidly emerging, new industry," Truncale said. "The aim is more than just unification. It's not about looking at existing business models and saying, let's fold one into the other. Unification might be the first step, but it's really about creating a new organization for the emerging needs of a new industry. That's what we want to take a look at more broadly."