Asymmetrical Accordion Mailer with Seasonal Die Cuts: 60-Second Fold of the Week
This week's spotlight shines on a clever mail format from z2 of Waukesha, Wisconsin, designed for client Grand Geneva Resort & Spa.
The mailer is designed to promote year-round activities at the resort, so z2 created a clever Asymmetrical Accordion format with swinger die cuts that stack together when closed, and reveal seasonal information when opened. Printed by Meridian and inserted into clear envelopes for added impact in the mail, we think you'll love this week's super-cool solution.
How was the Asymmetrical Accordion Mailer with Seasonal Die Cuts produced?
Folding Style: 8-Panel Asymmetrical Accordion
Printer: Meridian
Design: z2, Waukesha, Wisconsin
Client: Grand Geneva Resort & Spa
Paper: 80 lb. Matte Cover
Size: Flat: 39x5.5˝; Folded: 7.875x5.5˝
Production: Printed 4/4 offset with aqueous coating. 6,200 qty.
Finishing: Diecut, score, hand fold. Insert into clear envelope and label to mail.
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
