ABC Board Revises Definition of Magazine Digital Edition

“ABC’s action is good news and a timely step forward for both publishers and advertisers in advance of the iPad launch,” said Brenda White, senior vice president of publishing activation at Starcom and an ABC board member. “It’s encouraging to see magazines expanding their brands and taking advantage of new technology. It will take some time, but I’m confident that e-readers and other mobile devices are going to become important channels for marketers to engage with their audiences.”