Augmented Reality, Mobile Apps Add More Life to Print

The results were impressive. Of the 350-plus attendees at Xploration 2014, 35 percent engaged with the signs and 12 percent entered to win a prize. Furthermore, 75 percent accessed the experience with an IOS device, while 25 percent used an Android.

In another project, conducted for an overseas client—sort of the Kinko's of Norway (Allkopi)—Trekk created AR markers on interior design card packs. The packets feature 10 to 15 cards, and by sticking one of the AR markers on the wall, users can see what the image would look like if it was printed large, and with different framing options. It's the virtual equivalent of taking a piece home and hanging it on the wall. Once you've selected your modern art motif, for example, you can click on the order button.