Augmented Reality, Mobile Apps Add More Life to Print

Anderson says, it comes down to creating an experience worth engaging with, one that offers solutions, and is perhaps a little bit fun. Given the general failure of QR codes to capture imagination in the land of mobile apps, some marketers are viewing AR as a gimmick—today's trend—and not a viable, sustainable manner to reach out to customers. As a result, he says, some marketers give the alligator arms to augmented reality and won't budget the necessary money it takes (and it's relatively inexpensive) to effectively deliver a message.