Augmented Reality, Mobile Apps Add More Life to Print

And where can people be found with their phones? Let's be honest...you're quite aware that people take them into the rest room. In fact, that may be you.

That's the point. If you have a message to convey, a product to sell, an idea to share, there are no limitations as to how you can take someone else's reality and substitute your own. Best of all, printed media is a critical launching pad for many AR applications.