Augmented Reality, Mobile Apps Add More Life to Print

Anderson is well-known in the marketing circles and somewhat of an evangelist on the topic of AR—having done a number of Webinars on how these experiences are beginning to change the way we use, and our expectations from using, mobile devices out in the world. "We're using AR to change the way people interact with content. In many cases, it has ramifications beyond just promotion and marketing," he says. "There isn't a vertical market that we've seen yet that couldn't benefit from the technology."