Augmented Reality, Mobile Apps Add More Life to Print

Game Changers

As for Trekk, the company is working on projects it feels will change the way marketing folks and the print-for-pay space create and deliver information. Anderson sees huge ramifications for the printing industry, as it offers intriguing possibilities.

For example, Trekk designed and monitored a campaign for Canon Solutions America during the Xploration 14 Conference in Orlando, FL, back in March. Trekk constructed table tent centerpieces for the tables that attendees would sit at during breaks in the presentations. The three-sided tents featured an AR experience on each panel, aimed at simply engaging the attendees in a fun way. The table tent asked users to scan all three sides in order to be entered into a drawing to win Canon consumer camera products.