Augmented Reality, Mobile Apps Add More Life to Print

On one of the panels, a set of books opens to reveal a Slinky walking down stairs. Another panel shows a small, pink elephant jumping out of the screen, and the little guy trumpets when tapped and can be made to run around. In the third panel, a pop-up book opens to show children holding balloons, which then rise in the air and can be popped when tapped. (Using your smart phone with the Layar app, scan this page to see examples from each of the three panels.)