PERHAPS THERE is nothing as pervasive in the printing industry as the familiar PANTONE Color guide books. We often live and die by our ability to match specific PANTONE Matching System (PMS) colors, and these 1,114 colors have been the standard in our industry for 45 years.
I’ve spent a fair amount of time talking about Pantone in this space, and how we can differentiate ourselves with customers by leveraging our color expertise. Now there is something new to learn and benefit from. After 45 years, Pantone is introducing a brand-new color specification system for the graphic arts industry called PANTONE Goe (pronouned Go). Don’t worry, the company is not retiring its venerable PANTONE Matching System. As Vice President of Marketing Doris Brown points out, “It would be arrogant to think that we could require corporate giants, designers and producers to make a change.” But the company also recognizes that the way people work with color in this digital age has changed dramatically, and the tools need to change, as well. That is why Pantone believes the Goe System will see rapid adoption in the marketplace.
- Companies:
- Pantone LLC