New World of Color —Sherburne

Why Goe? You might wonder where this new system name came from. Here is what Pantone has to say about its origin and meaning.

“When creating the first entirely new color system in nearly 50 years, Pantone needed a name that embodied the energy and spirit at the start of every inspiration. From that insight Goe was born. Goe is not just a name; it is a state of being. It is the moment when great ideas come to life. Goe is an action, an emotion and a tangible realization of the power of creativity.