New World of Color —Sherburne

“The ‘e’ in Goe is a vehicle to communicate the vastness of ideas that Goe can incite. Words like Goexpress, Goevolve and Goexplore (our primary descriptor) each highlight a different action that is brought to life through the Goe System. Like the system itself, the Goe namesake takes the best components of PMS—a short, concise, and easily recognizable name—and adds a new level of modernity. With the most innovative technologies and a compelling new name, Pantone’s latest color system is poised to help designers, printers, publishers, packagers and Web designers Goexplore like never before.”