New World of Color —Sherburne

Goe For It! Brown indicates that of the 2,058 new colors, there is approximately 40 percent crossover with the PANTONE Matching System. “For example,” she says, “a corporate brand color may have a 1 delta difference between the PANTONE Matching System, and Goe has a minimal difference that isn’t visible to the human eye. So the speed with which people migrate to the new system will depend on whether they want to take advantage of the capabilities of the new system. We expect the migration to be strong and fast.”