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As for printers, be the first on your block, so to speak, to learn about the PANTONE Goe System. Share the news with your customers and be a color thought leader. Help customers make the decision about whether and when to migrate to the new system.
And have some fun with it! PI
—Cary Sherburne
About the Author
Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. She is a frequent speaker at industry events, a regular contributor to industry publications and has written three books, which are available for purchase through the Bookstore section on Printing Impressions’ Website (www.piworld.com). Sherburne can be reached at Cary@SherburneAssociates.com.
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- Companies:
- Pantone LLC
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