New World of Color —Sherburne

Next-Gen PANTONE Goe

So what is PANTONE Goe? It is a new system with a chromatic-like arrangement of 2,058 colors. It includes the familiar swatch book, but it also includes a number of very cool tools that make it easier than ever before to work with color—on your own or collaboratively.

A little bit of background, first. There were two different dynamics going on within Pantone as PANTONE Goe was being developed. The first was an investment in the company’s infrastructure, including the recent purchase of a new press. At the same time, the company was talking with its customer base—both printers and designers—to make sure it understood what the requirements were, asking each constituency, “If we gave you a blank piece of paper, what would you want in a color specification system?” As expected, each group had different answers, but the new system does a nice job of addressing both. Pantone also reached out to paper manufacturers, ink licensees and top corporate brands to round out the data gathering phase.