New World of Color —Sherburne

Designers. Designers like the current fan guide. They want it to be small enough to easily fit in their hand, but they wanted it to be more chromatic. With the PANTONE Matching System, as new colors were added, they were added to the back of the guide, so it was not necessarily as intuitive as it could be. They also wanted to see a new naming strategy, something more intuitive than simply a sequential numbering system. And they, of course, don’t really care about ink mixing formulas, but they wanted the RGB values to be easily accessible.