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Printers. Printers wanted to be able to deliver the same high quality of work to their customers and, where possible, improve production efficiencies. The current system depends on 14 base colors, and there are some availability issues in some geographies. They need inks to be compatible with aqueous and UV coatings. And, as they move to thinner papers, they wanted Pantone to reach out to paper manufacturers to understand paper trends.
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