VDP: Web-to-Print In the Real World

EARLIER THIS year, The Industry Measure, an industry research firm, sent uncomfortable ripples throughout the printing industry when it released a report stating that adoption of Web-to-print had stalled among print providers. While clearly, Web-to-print has not stalled among corporate users—in fact, adoption in this marketplace is accelerating—the fact that the momentum has largely (if not entirely) switched sides has raised a lot of questions.