VDP: Web-to-Print In the Real World

Adding to these concerns is the need to continually upgrade and add features as customer needs change and new applications are developed. Also writing on the Print Planet forum, Griffin of Stuart F. Cooper Co. observes: “Differentiation is the key to survival for virtually all commercial printers, and many of us have (and have had since at least the mid-’90s) multiple iterations of Web-to-print. Yes, the big and continuing costs are to keep creating custom features for new and diverging customers—not the initial costs of getting into it. Over time, doing this on an outsource basis proved too slow/costly. We found we had to master it in-house to even begin to meet the need for speed.”