VDP: Web-to-Print In the Real World

Not all customers will require the highest levels of functionality, of course. Small- and mid-sized businesses, in particular, tend to be less fussy. But if a printer does not implement a full-blown system, can it justify that investment based on the volumes of these businesses alone?

The ability to balance current and future needs adds another layer to the challenge. Whether printers are looking at an entry-level system or a full-blown proprietary one, they often can’t fully anticipate all that a successful rollout will entail. The fear is that they will end up locked into systems that, in the long term, will not meet their needs.