VDP: Web-to-Print In the Real World

According to “Web-to-Print: A Service Provider’s Perspective” (The Industry Measure, 2007), approximately one-quarter of print providers now offer some kind of Web-to-print solution, whether as a static online store, for creating customized/personalized documents, or for creation and dissemination of advertising. Despite the flurry of activity among Web-to-print vendors, this percentage is nearly unchanged from one year ago, and other indicators (such as planned investment, where only 6 percent plan to purchase one of these systems in the next 12 months) may be surprising to some.