VDP: Web-to-Print In the Real World

There are companies that have successfully blended the two, but they are in the industry minority. If printers can’t sell themselves on their ability to become true marketing service providers, they aren’t going to be able to convince their customer base of it.

None of this is to suggest that Web-to-print is not a good investment or that it’s not an important direction in which this industry needs to go. It simply reflects the current challenge being faced by printers as the industry undergoes a critical transition.