VDP: Web-to-Print In the Real World

In many ways, the situation is reminiscent of the earliest days of the adoption of digital printing or computer-to-plate. Technological advancements and changes in customers’ marketing and document management models created a push-pull environment in which each was continually advancing the other. This created an uncertain environment in which printers knew they needed to adopt new technologies, but with such rapid change and the massive disruption those changes would bring, when, how and what to buy created much hand-wringing for several years.