VDP: Web-to-Print In the Real World

In the commercial printing industry, Web-to-print is largely seen as comprising three separate sub-categories:

• Static literature fulfillment (online store), whether a public storefront (like VistaPrint) or requiring registration (like corporate users);

• Customized or versioned literature; and

• Personalized one-to-one documents, whether printed in volumes or as one-offs (like sales followups).