VDP: Web-to-Print In the Real World

Do printers jump in now, trying to catch those high-volume users before they go in-house? Or do they risk making a large investment in a highly functional system, only to lose those customers in a few years to in-house deployment anyway?

This is quite a conundrum. Clearly, business is moving to the Web. Customers are looking to centralize management and ordering of their printed documents. Business is moving toward customization and personalization, which is vastly enabled by Web-to-print. And yet, the uncertainty associated with this investment can result in a business paralysis.