Axel Zoeller--Taking Giant Steps

BY MARIE RANOIA ALONSO

AXEL ZOELLER is very meticulous—in the very best sense of the word. He is naturally friendly, but remotely guarded. Zoeller (the very Americanized spelling of the traditional German Zöller) is quite the diplomat. His words are carefully selected, almost dutifully crafted, as Printing Impressions calls his attention to matters of importance: the direction of the prepress industry, the impact of Adobe's PDF, the limitations of color management, the hype about digital asset management, the debate regarding thermal imaging—in short, the very lifeblood initiatives of Heidelberg Prepress.