Böwe Bell + Howell’s Plastic Card System Offers Solution for Card Mailings

WHEELING, IL—Sept. 8, 2009—BÖWE BELL + HOWELL (BBH), a leading provider of document management solutions and services, will be demonstrating the latest capabilities of its Plastic Card System (PCS) in booth #7735 at PRINT 09, McCormick Place, Chicago, Sept. 11-16.

Transpromotion, where promotional messages are incorporated into transactional documents, is becoming increasingly popular in the mailing of high-value plastic cards such as credit cards, health insurance cards and membership cards. BBH’s enhanced PCS now offers a solution for transpromotional mailings that involves the addition of a second card in a cross-folded document. For example, the transpromo mailing could include a credit card and a selectively added gift card.