Böwe Bell + Howell’s Plastic Card System Offers Solution for Card Mailings

“This new feature of the PCS for transpromotional mailings with selective card draw-off provides more options for card mailers who want to further distinguish themselves through value-added mailings,” said Mark Van Gorp, vice president of business development for BBH.

The PCS’s new extended card channel is equipped with eight magazines divided into two groups: four different personalized cards and four different gift cards. The PCS on display at PRINT 09 will also feature a cut-sheet feeder providing personalized carriers from a mixed stack, and a VEKtor® camera in the paper channel that reads the machine control code and verifies if the correct paper is used. Visitors to booth #7735 will see a mix of mailpieces being produced, demonstrating the PCS’s versatility in handling different card and paper layouts, cards selectively drawn-off, changing card positions, and changing text arrangements.