Ballantine’s New Case Study Compares Response to Envelope Color

A limited test mailing of 25,000 pieces with white envelopes resulted in a comparable response rate to mailers with black envelopes. However, a side benefit of the switch from black to white envelopes is a decrease in production cost because of the significantly reduced ink coverage. Lapham’s Quarterly plans to retest the white envelopes later this fall with a larger mail quantity.