Ballantine’s New Case Study Compares Response to Envelope Color

While the goal of testing is often to determine which options increase response, reducing costs while maintaining response is also a viable outcome. Read the case study here.

About Ballantine
The Ballantine Corp. is a family-owned and operated direct mail company that has been in business for more than 45 years. Their services include printing and mailing, creative services, variable digital printing, personalized URLs and QR codes. Ballantine also provides SEO and social media services through their digital division, Ballantine Digital.