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I want to keep this simple. You can add all the complicating factors you wish.
Now, break down the prospecting calls by month and then weeks within the months. Be sure to factor in any seasonality as it affects your company.
Apply that honesty that I referred to before. Ask yourself: "What percent of my prospects do I convert to customers?" Apply that percentage to the total number of prospects and then multiply the number of customers times the average annualized sales from a new account.
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