Bank Freedom Launches Direct Marketing Campaign to 1+ Million Member Union

The company has also negotiated a proposed direct mail campaign with a third-party to commence in October promoting the union’s co-branded prepaid debit card at the expense of the third-party.

“This marketing campaign will allow us to educate and generate awareness of the benefits this prepaid card program has to offer which will lead to card issuance and adoption as an alternative banking solution by the union members,” stated Rick Galasieski SVP of Bank Freedom and Prepaid Card Holdings, Inc.