Banta Corp. -- Pursuit of Excellence

"There's a quote from Lombardi that goes something like, '...we are going to relentlessly chase perfection, knowing full well we cannot catch it. But we are going to relentlessly chase it because, when we do, in the process we will catch excellence. I am not remotely interested in being just good.'

"That sums it all up for me," she adds. "It's not just about reducing costs, it's about becoming excellent in everything we do. We want to make sure that we do the ordinary things extraordinarily well—every day, every time."