BCT Midwest, Des Moines, IA

"At the end of the day, they have done all this work trying to find the lowest price, but don't have much to show for it. Our industry is being ruined by people selling only on price," Danley continues.

"When you have resellers out there promoting that they can save people money, that ends up being their sole value. Our research shows that most end customers would rather have over-the-top customer service where their print reseller understands their business so well that they can advise on solutions, not just get cheap prices." PI