BCT Midwest, Des Moines, IA

Acquiring the Ryobi 755 also provided BCT Midwest with needed flexibility, according to its owner.

"We were limited with the higher quantities because we couldn't be competitive only running one 11x17˝ up," he notes. "Now that we can run three 11x17˝ up, we can compete with anyone."

BCT Midwest trumpeted the installation of its new press by posting some photos of the machine via its Facebook page. Periodic postings promote printing offers, announce new hires and other news on the BCT work front. The company also relies on LinkedIn to aid in its networking and marketing efforts.