Be Ready

Watch this week's Short Attention Span Sales Tip here.

Good morning!

It was one of those, “OMG, I need to write that down” moments.

I was catching up with my friend (and former printer) Bob. He was telling me about the wild success of his latest Dave’s Hot Chicken restaurant, adding "There was a line all the way down the road." He told me it set a national single day sales record for the entire franchise.

I asked him whether he ran out of food, and he replied, “No. If there's one thing my partner and I have learned, it's to be ready so you don't have to get ready."

Be ready so you don't have to get ready.

Is there a recession coming later this year? I don’t know. Dammit, Jim, I’m a sales trainer, not an economist.

What I do know is this:

1. The definition of “recession” is a fall in the GDP (Gross Domestic Product) for two consecutive quarters.
2. By the time the government confirms we are in a recession, we’ve actually been in it for many months.
3. The sales cycle in graphic arts sales is 3-6 months.
4. 99% of the people reading this tip will not heed its advice.

You might not need business right now. Perhaps you are having a good year, or even a great year. That means there is little incentive to pursue new business.

But…

If you wait and do nothing and a recession hits, you’d better have a pile of cash under a mattress, because your accounts will be under attack by low-balling competitors and even if you started prospecting hard it would be many months before you saw the fruits of your labor.

Be ready so you don't have to get ready.

Are you one of the 99% or are you that one in a hundred?

It’s ideas like this that make up The Sales Vault. Visit SalesVault.pro or call Bill Farquharson at 781-934-7036.