Beechmont Press — The Ink Inquisition

Beginning with the obvious, Beechmont management focused on equipment. They installed a five-color, 40˝ Speedmaster, and they gave their conventional prepress an electronic makeover. But along with high-performance equipment purchases, they developed a simple theory: No matter how great a machine was supposed to be, the management team reasoned, if it wasn't running with top-notch materials, then reproduction quality would still be compromised.