Beechmont Press — The Ink Inquisition

Beechmont conducted a double-blind process print test with GATF guidelines and materials. Production Manager Gary Bohannon explains: "We had three cans labeled A, B and C, and only Steve Stahl and Pressroom Manager Chris Easton, knew which inks were which."

Along with dot gain, they tested trapping, gray balance, rub and fade resistance, setting and drying speeds, and gloss. Superior's ink excelled in several performance categories and, as promised, reduced the dot gain significantly. Those quantified test results helped Superior reach primary-vendor position on Beechmont's shelves.