Dana on Marketing Messages: Behaviorial Triggers Work

Did you know that we are motivated to act in predictable ways, based on certain behavioral triggers—as well as the use of particular words? It's something I learned about in May at a direct marketing conference hosted by NEDMA (the New England Direct Marketing Association).

My favorite session was given by Nancy Harhut, who spoke on "Scientific Secrets Revealed: 7 Ways to Motivate Behavior." Nancy's the chief creative officer for the Wilde Agency in Westwood, MA. The agency is a division of Universal Wilde. According to Wilde's Website, Nancy has more than two decades of senior creative management experience, primarily at major ad agencies including Hill Holliday, Mullen, and Bronner (now Digitas).